Background: The North Face UK launched a ground breaking new women’s campaign to showcase the strength and variety of women in the great outdoors.
Campaign Brief: Attend the #SheMovesMountains London launch event and take along a woman in my life who moves mountains. Share a post before the launch, live share throughout the launch on Instagram stories and then complete the campaign support with a follow up Instagram post.
Offer further support by giving a public talk at The North Face HQ store later in the month.
Campaign length: 1 week + 1 x talk appearance
Results: 16.7k reach across 2 main posts, and 7 x Instagram Stories
INSTAGRAM POSTS & STORIES (IMAGES)
INSTAGRAM STORIES VIDEOS