The North Face

Background: The North Face UK launched a ground breaking new women’s campaign to showcase the strength and variety of women in the great outdoors.

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www.thenorthface.co.uk

Campaign Brief: Attend the #SheMovesMountains London launch event and take along a woman in my life who moves mountains. Share a post before the launch, live share throughout the launch on Instagram stories and then complete the campaign support with a follow up Instagram post.

Offer further support by giving a public talk at The North Face HQ store later in the month.

Campaign length: 1ย week + 1 x talk appearance

Results: 16.7k reach across 2 main posts, and 7 x Instagram Stories

INSTAGRAM POSTS & STORIES (IMAGES)

 

INSTAGRAM STORIES VIDEOS