Caxton MasterCard

“Wow – that’s some reach! Thanks for helping the #CaxtonLife campaign flourish with your adventures, sporting excellence and stories. I really hope there’s more we can do together” – Head of Brand, Caxton FX.

Background: Financial services brand Caxton FX MasterCard revamped their smartphone app, which allowed customers to get access to multiple currencies on their Caxton currency card, and control it 24/7.

Campaign Brief: Help Caxton FX MasterCard increase awareness among a UK target audience. Highlight the ease of topping up your Caxton currency card while abroad, via the new, simple Caxton mobile app. #CaxtonLife #EasierWithCaxton #CaxtonAdventures

Channels: Facebook, Instagram, Instagram Takeover

Campaign length: 6 months

Results:

  • Total reach: 597,328 (Insta reach 359,364 / Facebook reach 237,964)

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